purple coneflower 

Echinacea purpurea 

Botanical Name Echinacea purpurea
Common Name purple coneflower
Family Asteraceae
USDA Zone 3 thru 8
Light Requirement Full Sun to Part Shade
Season(s) of interest summer, fall, winter
Height and Spread 2-3ft x 1-2ft (60-90cm x 30-60cm)
Flower Color purple
Attracts Wildlife Provides Food for Birds, Hosts Caterpillars of Butterflies/Moths, Attracts Pollinators, Rarely Browsed by Mammalian Herbivores
Additional Information Native to Chicago region
Location in Lurie Garden Northwest Light Plate, Southeast Light Plate